Apple bids farewell to Apple Music Festival after 10 years
The London Roundhouse will palpation emptier this September, as Apple is final its annual melody festival after almost 10 years. The Apple Air Festival, which was called the iTunes Classical Festival until 2015, has been held annually by the tech giant on account of 2007. London's Roundhouse had been the festival's down home for most of its existence, but Apple confirmed to Folk Game Worldwide that it will not host a festival at the UKUnited Kingdom venue in 2017.
The Apple Jazz Festival hosted countless of the popular industry's biggest names over its tenure: Woman Gaga, Adele, Oasis, Coldplay, Pharrell Williams, Kendrick Lamar, and most recently, Elton John and Chance the Rapper in the 2016 lineup. Tickets were inured to competition winners, and multifarious performances were streamed aware on iTunes and Apple Music. However, the festival has been scaled back over the senescence from a concerto every dim in Sep to aloof ten shows in total.
Apple gave no authorized bounds for ending the tune festival, but the movement comes as the gathering focuses more on beginning content for its differing services, including iTunes and Apple Music. Most of these moves surround video: Apple recently hired former Sony presidents Jamie Erlicht and Zack Motorcar Amburg to edge its virgin content initiative, and they'll hold $1 billion at their disposal in 2018 to fabricate and obtain contemporary shows and movies.
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Added: September 12, 2017